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| Third Party Endorsements Are Powerful! |
| by: Floyd Tapia |
|
You don't realize it, but in the next few minutes you're going to learn how to increase your response rates which in turn will assist you in making more sales. How? Listen closely: "Third Party Endorsements Are Powerful." Now if you're like me, you're probably wondering, how powerful can third party endorsements really be to one's website? Well, listen to this... Third party endorsements are so effective that in many cases, they will actually increase your sales figures more than a sales letter or advertisement ever could. Now, stop. I know what you're probably thinking. Haven't we heard over and over again that we need a good sales letter and better yet, have it on our websites? Absolutely true. I will be the first one to admit, all of us need to have a "good, neck grabbing, stop you dead in your tracks" sales letter to catch people's attention. So allow me to clarify my first statement. It is without exaggeration to say that you need to be "different." You must have that unique marketing advantage that will overwhelmingly distinguish you from your competition. For example, look for something that is lacking from the majority of websites on the Internet. Sales letters are one. What is another important benefit that IS lacking on many websites? THIRD PARTY ENDORSEMENTS. Simply put: A third party endorsement is a statement or recommendation about your product or service from a person who is considered a specialist or an authority on the subject that pertains to your product or service. It could even be from a customer that has used your product or service at which point we call those write-ups "testimonials." Either way, these statements are extremely powerful because people buy things that are honestly recommended from somebody else rather than the seller. Here's a fact for you: Television and radio ads have been doing this for years. And boy have they been successful! Hey... when was the last time you gave a recommendation (good or bad) about a movie, restaurant, or any type of product or service you recently bought? Are we getting the point? So how powerful can a third party letter be for a company? Well, by the time you finish reading this sample letter that I wrote for a company I thoroughly researched, I think you'll be amazed at it's possibilities. Pay close attention... ------------------------- (Sample Endorsement) Dear FIRSTNAME: Being in the real estate industry as an investor, agent and financier, there are millions of buyers who would like to buy a home but can't due to credit problems, lack of sufficient down payment or an unhealthy debt to income ratio. On the other hand, there are hundreds of thousands of sellers who own non-owner occupied or tenant occupied real estate who would love to sell FAST, AS IS and with NO hassles... meaning no realtor commissions and fees. This includes in many cases owners who are presently renting out a house or have inherited one who would love to get a great price for their RE! I am happy to announce that there is a RE program that is new to you but has been around since 1989. -- "As a financial professional, I am giving this exciting private mortgage program my personal seal of approval. " (Lesson 1: Folks, this statement I just made is money in the bank for this company.) This program works for both sides: The seller and buyer. For simplicity, I have included both websites that I have personally researched for the seller and the buyer. Hey, check this company out. (Lesson 2: Telling someone to look is hypnotically powerful.) They offer FREE initial consultation. This is the first program where both the buyer and seller come away winners. Here are the websites: 1. Sellers - Sell your real estate and get up to 30% or more OVER the current value of your property. That's right. Over the current value; no longer do you have to drop the price of your home. Sell it FAST, AS IS and with NO Hassles. I wish I knew about this years ago. (Lesson 3: Another personal recommendation.) No cost to the seller. Visit: http://ultimatetrafficjam.com/seller.html 2. Buyers - No Credit Checks! Buy your home or rental property with no credit checks or bank red tape of any sort. Guaranteed. No up front fees. They're paid when they complete the deal for you. Serious buyers only! http://ultimatetrafficjam.com/instantreal.html Buyers, if you really want to learn how to buy a home or rental property, there is no excuse not to contact these people at Instant RE. (Note: I'm telling them to ACT!) On the other hand, Sellers, if you want to make a fantastic profit and sell your real estate within 3 weeks, contact Instant RE now! (Again, I'm telling them to act!) To Your Successful Buying or Selling, Floyd Tapia Did you see the unrelenting power this short and simple letter had to say about this company's offer? It literally screamed: "Read me. Try me out. It must work because it's being recommended by a professional in the same industry!" As you study every word of my previous letter, you will become amazed at how easy an endorsement will positively effect your bottom line. By the way, this endorsement created a WINDFALL for Instant RE. How much? This company's response rate tripled... yes tripled ENTIRELY DUE TO MY COMPELLING LETTER! Which by the way, included my... you got it... my endorsement! But let me confess something to you. Absolutely nothing... NOTHING compares to grabbing a client's true emotional buying inner sanctum than with a "third party endorsement" -- an endorsement that is believable. FACT: I've seen this time and time again. Websites that post their endorsements or testimonials will blow their competition away... every single time! The further you read into my letter and the more research you do on your competitors' sites, the more you will realize why these professionals are becoming rich. They are literally making hundreds of thousands of dollars on the Internet! But you may ask: How can you get such an endorsement? First, locate companies that offer similar products or services or at least companies that are in your industry. Ask if they would be willing to check out your offer and do a write up or even send you their honest feedback and thoughts on your program. And don't forget: Always ask for testimonials! We briefly spoke about them earlier. Set up a webpage or send an email to past customers asking them for their thoughts. Ask questions like: Would they recommend your product or service to others? If not, why? If so, why? You get the picture. IMPORTANT: Always ask for permission from your clients to post their comments on your website or in your emails. There are many ways to keep yourself above your competition. Seriously think about making good use of this information. Folks, it really works. Third party endorsements and honest testimonials will definitely take your business farther than you have ever dreamed! |
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